Idols Gone Viral: How Hololive VTubers both subvert and reinforce expectations of idol femininity

Contemporary virtual YouTubers are often characterized by a mix of conventional femininity and “unladylike” behavior. Yet, while the most prominent creators are able to explore more varied and even subversive topics than traditional idols, they are in many ways still beholden to a set of rules and expectations for what an idol “should” be.