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Lolita fashion has been part of Japan’s rich alternative scene for over 40 years. It is a celebration of self and is intended to provide a ‘hyper-femme space’ away from the imposition of the male gaze. Not to be confused with Vladmir Nabakov’s (1955) Lolita, this movement actually uses the word “lolita” to mean frilly “French-inspired” fashion. A big influence on lolita fashion is kawaii and Japanese “girl culture” which is for anyone of all genders and ages.
No amount of blood splattering across the screen or sudden, emotional character deaths hit me quite as hard as the post-credits scene of the finale. It took just fifty seconds to make me squeal out loud and cement Akiba Maid War as one of the most impactful shows of 2022.