We Need Your Help!
We’re dedicated to paying our contributors and staff members fairly for their work—but we can’t do it alone.
You can become a patron for as little as $1 a month, and every single penny goes to the people and services that keep Anime Feminist running. Please help us pay more people to make great content!
Lolita fashion has been part of Japan’s rich alternative scene for over 40 years. It is a celebration of self and is intended to provide a ‘hyper-femme space’ away from the imposition of the male gaze. Not to be confused with Vladmir Nabakov’s (1955) Lolita, this movement actually uses the word “lolita” to mean frilly “French-inspired” fashion. A big influence on lolita fashion is kawaii and Japanese “girl culture” which is for anyone of all genders and ages.
Soaring Sky! PreCure is the first in the franchise to introduce a boy to the team, with Cure in his name, who isn’t a supporting character or sidekick. It’s been a long journey but this is significant for the show, and also for the genre as a whole, since Pretty Cure is now the dominant magical girl series for Japanese children. How did we get here?